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Unique Super needs of women

Financial professionals must recognise the different approach taken by their female clients regarding superannuation, a new industry report has found.

Women don’t want to be ’sold to’ but do require a more in-depth understanding of how their super is working, in order to feel financially secure.

The report found that one third of women feel financially insecure, and a similar amount find it hard to make financial decisions without doing extensive research on available products.

The report also found that 41 per cent of women do not feel they have enough wealth to fund their retirement, compared with only 29 per cent of men.